Moko @ a Glance

  • Moko Now (2020)

    We have a dream—and it’s swiftly coming true! Our vision is to build a new, smiley world by bringing joy and comfort to our customers’ homes. A rapidly rising brand, we’re building the products that put quality living within everyone’s reach. Here are some of our milestones today:


    ⦿ Scale: Up and coming brand, products in 100,000+ homes

    ⦿ Team: 230 Moko-ers

    ⦿ Products: Sofas, Mattresses, Accessories

    ⦿ Scope: Nairobi

  • 5-Year Vision (2025)

    Our journey is boundless – we’re on a never-ending quest to make ourselves, our practices and our products better. We know there is always room to improve, so we never stop innovating and pushing boundaries. We have ambitious goals, and they will be achieved. Here’s our 5-years vision:


    ⦿ Scale:  Renowned brand, products in 1,000,000+ homes

    ⦿ Team: 800 Moko-ers

    ⦿ Products: Full range of essential furniture

    ⦿ Scope:  3 Countries

  • Start (2014)

    Born in 2014 as Watervale Investments Ltd, our company was a team of only 5 people ready to change the world.  We were passionate about helping Kenyan families afford a better quality of life in their homes.  Realizing that an expensive supply chain for furniture raw materials was one of the key barriers, we set out to fix this problem first.  This led to the birth of a B2B furniture materials business, which was our focus for the first four years.

  • 2017

    We knew we wanted to make lives better, to help create warm, cozy home spaces. But where to start? Simple. We went right to the source—our customers! By going into actual homes and having real conversations with people, we began to understand what needed fixing. Customers wanted a welcoming, comfortable home space, but told us that they either had to break the bank or settle for low quality furnishings. And so, in 2017, we began piloting our first consumer product – a mattress – marking the beginning of our quest to put quality living within everyone’s reach.

  • 2018

    In 2018, we officially launched the Moko Home + Living brand and opened our first showroom in Nairobi’s Donholm, allowing everyone to come in and experience the Moko difference firsthand. At this time, we also secured our first round of investment funding with Novastar Ventures, DEG, and a private family office, all of which were central in fueling our business to consumer growth. And this was just the beginning, we’ve been growing ever since!


A Word From Our Senior Leadership

Moko Co-Founder explains the history of Moko and discusses a plan for the exponential growth of the “smiley-est furniture brand in Kenya.” Over the next 2 years, Moko plans to open more showrooms in Nairobi and increase the number of products offered, laying the groundwork for future expansion to other countries.

Are you a good fit for Moko? Moko’s Head of Growth & Business Ops, discusses Moko’s company culture and the qualities that make Moko-ers successful. If you challenge the status quo, are enthusiastic about growing personally and professionally, and are energized by passionate people, Moko may be the place for you!

Our Values

Great achievements are always fueled by great passion. A rich company culture, with core values shared by all, is what drives us to be better and do better. Our values are simple, yet inspire us and contribute to our mission and success. The handy acronym, INSPIRE, reminds us of these values.

  • I
  • N
  • S
  • P
  • I
  • R
  • E
  • infinity


    We’re on a quest, a “spaceship to infinity,” to make ourselves, and everything that we do, better. Our goal is to push the boundaries, think outside the box, and never stop developing because there is always room to improve.

  • no nonsense


    We know the only way to get better is to be honest with each other and ourselves. We value open, direct communication and transparency. We hold ourselves accountable and push each other to be the best that we can be. 

  • support


    You’ve heard there’s no “I” in team, right?  We know that there is strength in unity so we stick together to achieve our goals. We share ideas between teams and support each other as best we can. Teamwork makes the dream work.

  • passion


    Great achievements are always fueled by great passion. Our success is founded in the deep passion we have for accomplishing our goals.

  • initiative


    We take charge, and make things happen. We know how to get results. We don’t wait to be told; we do what we gotta do to get the results we need.

  • real


    We’re the real deal. Our customers are our #1 priority and we never do anything that isn’t in our customers’ best interests. We deliver what we promise, without cutting any corners.

  • enthusiasm


    We love happy customers! It’s our mission to create a world of smiles—one sofa and mattress at a time. Customer happiness is our #1 goal and we all do our part to get those satisfied grins.

Meet the Mokoers

We have 230 Moko-ers and counting! In order to fulfill our mission of creating smiles through the warmth and comfort of home furnishings, we need all teams to work cohesively. From supply chain, to production, to customer care, everyone has an important role to play. We’re all parts of the same whole, working toward common goals. So, what’s a day-in-the-life of a Moko-er like? Check here for videos of our Moko heroes in action, and get a feel for what it’s like to be on the team.

Becoming a Mokoer

  • Moko’s employees are at the core of our success, so it’s no surprise that we’re super serious about our recruiting procedure. It’s an in-depth process that begins with a general “getting to know you” (kind of like a date!) to see if your personality would be a good fit for us. Then it progresses to a more role-specific phase. The intricacy of our hiring process is our secret sauce to building an amazing workplace.

  • Prince is Moko’s Chief of Staff and our 230th hire! Check out what he has to say about his interview experience.

  • Got a recruiting question? Check out our handy dandy FAQs section!


We’d love to hear from you!

Moko is known to bring a special touch to all we do, and our recruiting process (read courtship) is no exception. We know that sometimes the process of knowing each other can be a little awkward but we want you to enjoy it as much as we do. Tell us what you loved and what wasn’t so rosy through [email protected] so that we can make the ride better.